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Your Default Outcome Is Failure

Mar 5, 2026

•

5 min read

Your Default Outcome Is Failure

Olga Maslikhova
Olga Maslikhova
We’re back

Feb 26, 2026

•

11 min read

We’re back

Olga Maslikhova
Olga Maslikhova
The Idiosyncratic Bet

Dec 31, 2025

•

10 min read

The Idiosyncratic Bet

Olga Maslikhova
Olga Maslikhova
Brazil is better than its story

Dec 18, 2025

•

9 min read

Brazil is better than its story

Olga Maslikhova
Olga Maslikhova
$100M growth checks prefer caipirinhas now

Dec 11, 2025

•

21 min read

$100M growth checks prefer caipirinhas now

How the market that humbled global operators became the most compelling bet in emerging market tech

Olga Maslikhova
Olga Maslikhova
The Alpha Is in the Plumbing

Dec 4, 2025

•

17 min read

The Alpha Is in the Plumbing

Olga Maslikhova
Olga Maslikhova
AI is the new supermarket

Nov 20, 2025

•

13 min read

AI is the new supermarket

Olga Maslikhova
Olga Maslikhova
The Founder’s Guide to Building in Volatile Markets

Nov 13, 2025

•

18 min read

The Founder’s Guide to Building in Volatile Markets

Olga Maslikhova
Olga Maslikhova
When Everyone Has AI, Nobody Has a Moat

Nov 6, 2025

•

11 min read

When Everyone Has AI, Nobody Has a Moat

Olga Maslikhova
Olga Maslikhova
Enjoy Christmas. We’ll figure it out on the 26th.

Oct 30, 2025

•

17 min read

Enjoy Christmas. We’ll figure it out on the 26th.

Olga Maslikhova
Olga Maslikhova
The ROI of Obsession

Oct 23, 2025

•

10 min read

The ROI of Obsession

Olga Maslikhova
Olga Maslikhova
The Exit Nobody Tweets About

Oct 16, 2025

•

13 min read

The Exit Nobody Tweets About

Olga Maslikhova
Olga Maslikhova
The dichotomy of success: a founder's meditation on what we're actually building

Oct 9, 2025

•

11 min read

The dichotomy of success: a founder's meditation on what we're actually building

Olga Maslikhova
Olga Maslikhova
The Fintech That Closes At 5pm

Oct 2, 2025

•

12 min read

The Fintech That Closes At 5pm

Olga Maslikhova
Olga Maslikhova
The Future of Healthcare Looks Like Cloud Computing

Sep 18, 2025

•

14 min read

The Future of Healthcare Looks Like Cloud Computing

Olga Maslikhova
Olga Maslikhova
The Best VC Returns Aren’t in Silicon Valley

Sep 11, 2025

•

16 min read

The Best VC Returns Aren’t in Silicon Valley

Olga Maslikhova
Olga Maslikhova
Brazil's Future May Be Made in China

Sep 4, 2025

•

15 min read

Brazil's Future May Be Made in China

Olga Maslikhova
Olga Maslikhova
The Operating System Powering Brazil’s SMB Economy

Aug 28, 2025

•

16 min read

The Operating System Powering Brazil’s SMB Economy

Olga Maslikhova
Olga Maslikhova
The Anti-Freedom Guide to Financial Products

Aug 21, 2025

•

14 min read

The Anti-Freedom Guide to Financial Products

Olga Maslikhova
Olga Maslikhova
The Three Business Models VCs in Brazil Can’t Stop Funding

Aug 14, 2025

•

14 min read

The Three Business Models VCs in Brazil Can’t Stop Funding

Olga Maslikhova
Olga Maslikhova
The End of Silicon Valley Supremacy Starts in Sao Paulo

Aug 6, 2025

•

10 min read

The End of Silicon Valley Supremacy Starts in Sao Paulo

Olga Maslikhova
Olga Maslikhova
The Health Insurance Company That Thinks Like a Tech Startup

Jul 29, 2025

•

13 min read

The Health Insurance Company That Thinks Like a Tech Startup

Olga Maslikhova
Olga Maslikhova
Dolce Far Niente: Why Doing Nothing Might Be Your Most Important KPI This Quarter

Jul 22, 2025

•

6 min read

Dolce Far Niente: Why Doing Nothing Might Be Your Most Important KPI This Quarter

Olga Maslikhova
Olga Maslikhova
The J Curve Insider: Logistics for the TikTok Economy

Jul 8, 2025

•

12 min read

The J Curve Insider: Logistics for the TikTok Economy

Olga Maslikhova
Olga Maslikhova
The J Curve Insider: Cracking Network Effects in a $100B Legacy Freight Market

Jul 2, 2025

•

13 min read

The J Curve Insider: Cracking Network Effects in a $100B Legacy Freight Market

Olga Maslikhova
Olga Maslikhova
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